Get More Traffic, Generate Leads & Sales With SEO & Digital Marketing
Online Marketing To Gain A Competitive Advantage In Your Market
The top two challenges for business today are generating traffic and leads, and getting a return on investment from their current online marketing activities. Media buying can remedy both of these common issues for business.
Media buying for the purpose of digital advertising involves creating a strategic marketing plan designed to drive targeted traffic to your client’s offers through their landing pages, website, and social media channels. It is the process of buying digital ad placements across search engines, mobile apps, and many other digital platforms to gain maximum exposure for your brand.
Many businesses leverage media buying through paid advertisers like Google, Bing, Facebook, and others. They are focused on digital advertising because this medium allows them to reach their perfect target audience who spend the majority of their time online. More than 51% of people with smartphones found a new product or business while searching for their phones (Google, 2018).
Media buying services can connect your business with the paying customers you need.
Here are some ways you can leverage media buying to gain a measurable competitive advantage in your market.
Search Engine Marketing (SEM)
Search engine marketing or SEM is an online advertising method that can help your business build a strong brand that gets tangible results, achieves a measurable ROI, and meets your goals and objectives.
Google is a titan of search engines and drives more than 96% of mobile search traffic today. Google’s paid ads for search delivers more visibility to your products and services faster.
Paid search can position your company for real results fast, allowing you to reach your target audience instantly. Search engine marketing gives you a much more targeted approach to advertising as you can reach potential customers who are searching for your products and services. With SEM, your advertisements will only appear to people who are searching using targeted keywords that closely relate to your business, products, and services.
Another great way to use search engine marketing is to gain an advantage over your competition. You can create ads for search that will appear on the keywords where your competitors rank. Your advertisements will appear at the top of the page leading even more potential customers to your brand.
Social Media Marketing (SMM)
Just two years ago, there were an estimated 2.65 billion users on social media around the world. It is projected that this number will increase to 3.1 billion next year (Statista, 2019). Social media marketing uses the power and influence of social media to connect with your audience to grow your brand and increase sales of your products and services.
Many of the customers your business needs are interacting with brands on social media. Social media marketing helps you reach those potential customers with your message. Social media platforms like Facebook, Instagram, Twitter, and Pinterest all have paid advertising opportunities that your business can use to broaden the reach of your brand and grow your business.
The best part of SMM is that it gives you more freedom with your content as media can include videos, images, and more interactive forms of advertisements to grab the attention of your readers. The goal is to get them curious about your website and what your business has to offer.
Social media marketing engages your audience and gets your message across. SMM will increase website traffic and conversions, raise more awareness for your brand, and improve communication and engagement with your key audience.
SMM can also help you research your competition. What your competition is doing on social media can give your business useful insights and can directly inform your own social media marketing strategy. Determine what is working well for them and brainstorm to see what you can adapt to your marketing campaigns.
Drive Targeted Traffic With Effective Ads
Creating effective ads and placing them in front of your key audience can generate hundreds or even thousands of impressions, clicks, and sales to your website. Also, many paid advertising companies like Google, Bing, and Facebook make it easy to reach the right customers.
When driving traffic through media buys, it is essential to know how to convert and make a profit from your advertisements. Discovering the best methods for generating a good return on investment will help to sustain your advertising campaigns for the long term.
The first part of your plan should be to have a product or service that people will want to buy. The second is to create high-quality, effective advertisements that your key audience will be compelled to click on to reach your offer.
One of the best ways to create and design ads that will get visitors clicking is to take a look at the competition’s advertisements. Research these ads so that you can learn what makes them successful, and discover how you can integrate them into your own campaigns.
Consider creating swipe files to get an idea of what successful advertisements look like in your market. These would be examples of compelling advertising that works.
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Google Ads generates 246 million unique visitors, 3.5 billion daily searches, creating an estimated 700% ROI for businesses around the globe (Hubspot, 2020). With these numbers, paid advertising has enormous potential to sell your products and services, grow your brand, and increase conversions exponentially.
You will find as you run and analyze your paid marketing campaigns that you are not only gaining new customers but valuable data-driven insights into your business. Using an automated way of purchasing media can help you increase conversions with small changes and testing.
There are many ways to do more with your ads. You can try out a new message, or change the wording slightly in some of your advertisements, improve placements, personalize landing pages with dynamic content, and begin to scale your online marketing budget to increase the exposure of more successful ads that are converting.
Media buying will help your business generate sales and increase profits to grow your brand legitimately. Search engine and social media marketing can lead to successful marketing campaigns where your business becomes a trusted source and favorite brand for customers who use your products and services.
By driving targeted traffic with effective ads and gathering the valuable data that comes with paid advertising, you can scale your online marketing campaigns to increase your return on investment continually. Effective advertisements will help your business to gain a competitive advantage in the marketplace and thrive. There are so many advantages to media buying for business. Search engine and social media marketing work together to increase exposure for your business and brand. It helps you effectively reach out and communicate with your key audiences.
This marketing strategy is powerful and can bring more traffic, visitors, and sales to your business online. It also has the potential to increase your ROI. If you are ready to gain an edge over your competition and skyrocket your company’s potential for growth, the right digital marketing agency can help you get started. Contact us today for a free consultation.
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