Trend Watch Stories 25 June 2025

AI Dominates Cannes Lions Festival

Shift from theory to practical AI applications in advertising

Live sports sponsorships offer high engagement amid declining TV viewership

Sports Marketing Gains Traction

Tailored customer experiences at scale

Generative AI Enhances Personalization

New avenues for brand growth and community building

Emerging Platforms: Threads and Lemon8

Increased efficiency and personalized content delivery

AI Tools Reshape Marketing Strategies

Other Stories

GEO Pulse

Google SGE Expands Multilingual Support

Platform Alert Stories

Shoppable Video Ads Launch on Google

Case Snapshot Stories

Verizon’s Gemini-Powered Assistant

Tool & Tech Tips

Introducing Adobe LLM Optimizer