Amazon Thailand: E-commerce & Thai Sellers’ Global Rise
Amazon’s Role in Thailand’s E-Commerce Market Thailand’s e-commerce market is one of Southeast Asia’s largest and fastest-growing. Online retail sales in Thailand reached around US$38.5 billion in 2024, with projections of US$58.5 billion by 2027 (about 15% annual growth). Notably, an estimated 30% of Thai e-commerce sales are cross-border – Thai consumers buying from international platforms. Despite […]