What’s New?
Google began rolling out its highly anticipated June 2025 Core Update on June 24. Early analysis shows websites with in-depth, high-quality content are seeing improved rankings. In contrast, thin or affiliate-heavy pages are dropping.
Key Update Highlights:
- E-A-T Boosted: Expertise, Authoritativeness, and Trustworthiness are now even more important, especially for Your Money or Your Life (YMYL) topics. Sites that showcase author credentials, clear bylines, and up-to-date publication dates are being rewarded.
- SERP Changes: How-to featured snippets now include more visuals and step-by-step content. Pages using proper HTML markup and structured data are favored.
- Core Web Vitals: Sites with strong page speed—LCP under 2.5s and CLS under 0.1—are seeing modest ranking boosts.
Actionable SEO Steps:
Enhance Author Profiles: Add detailed author bios with linked social media.
Use HowTo Schema: Add structured data for how-to content to boost your chances for rich results.
Optimize Images: Compress and lazy-load above-the-fold images to improve loading times.
Frequently Asked Questions: June 2025 Core Update
How long does a Google Core Update take to finish?
Most rollouts take 1–2 weeks, with continued tweaks as Google re-indexes sites.
Can thin affiliate pages recover rankings?
Only with significant content upgrades and improved trust signals.
How often should Core Web Vitals be checked?
At least monthly, or after major site changes.
What’s the best way to optimize for E-A-T?
Highlight real author credentials, keep content up to date, and use external references.
Where can I read the full update from Google?
See the announcement at developers.google.com/search/blog (June 24, 2025).
