Agency Contracts in the AI Era: Scope, Data Rights and KPIs to Agree Before Starting
Before signing an AI marketing agency contract, make three areas operationally explicit: scope and acceptance, account/data/AI-tool control, and KPIs with decision rules. The Vault Mark AI Agency Contract Control Matrix gives business leaders a practical way to find governance gaps before work begins.
AI Customer Journey & OS Mapping: Turning customer journeys into an AI marketing OS map
A useful customer journey is not a funnel slide filled with channel logos. It should explain what each touchpoint is responsible for, what context must be handed off, who owns the transition and what signal shows the buyer actually progressed. This guide gives business leaders a Journey-to-Channel Responsibility Map for evaluating an agency plan.