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Best Practices For Starting An E-Commerce Business

Starting an e-commerce business can be an exciting venture, and if execute properly, it can also be very rewarding. Businesses should have an e-commerce platform, because it is a proven way to increase leads and generate revenue. Statista has predicted that revenue from e-commerce sales is expected to increase to over $707 billion in the next two years (Statista, 2019). Global e-commerce sales are even more staggering, with sales exceeding $4 trillion worldwide this year alone (eMarketer, n.d.).

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E-commerce Platform.

When your business is ready to expand and grow online, you will want to consider the following best practices to get the most out of your investment in an e-commerce platform.

Shopify

Shopify is a good e-commerce platform for businesses wanting simplicity combined with user-friendly functionality. Shopify has many template options to create an attractive online store. They offer both the software platform and hosting so that you don’t need a lot of technical knowledge to get your website up and running. Shopify integrates seamlessly with many different applications that add value to your e-commerce site. It also provides a good level of security as Shopify manages upgrades and maintains the website for you.
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Magento

Magento is a highly popular e-commerce platform used by many different business organizations because of its array of features. This powerful e-commerce platform is built to manage and allow for front end and back end development. The built-in features enhance performance and help the websites with speed. It is also very customizable with branding, products, and the shopping cart. There is also a built-in search engine optimization feature in Magento where you can optimize your products for search with ease.
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Woocommerce

WooCommerce allows for custom functionality because of an array of available plugins that are designed to adapt to the needs of your e-commerce business. It also works with almost any theme on WordPress, and if your business currently has a WordPress website, you can simply install and activate the WooCommerce plugin so that you can begin selling your products and services. WooCommerce is versatile as you can sell both digital and physical products. The platform supports subscriptions, memberships, and more.
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Big Commerce

Big Commerce is a popular e-commerce website builder. It has all of the features your business needs to create an e-commerce store. The software also includes some very essential tools to help you run your business, including a full-service e-commerce customer management system that helps you manage your products and services. It has a mobile phone app so you can manage the site with orders, customer information, and key performance analytics.
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Online competition is growing every day and we see all kinds of Advertisements going left, right, and center within all major search engines and social media platforms. Challengers in bringing online sales along with ever-increasing cost per click (CPC) is making it almost impossible to have a positive ROAS.

Therefore, the choice of selecting an e-commerce platform and creating an online shop alone won’t be enough to succeed with any E-commerce effort. Marketing and advertising are equally important for any E-Commerce endeavor.

How much traffic are you able to drive to your online shop and how many conversions you can make on daily basis, depends on the effectiveness of your SEM and SMM strategy. It involves several advertising techniques combined with SEO, email marketing, influencer marketing, use of chatbots, etc.

It is a continual effort where you set goals, launch effective Ad campaigns, review the data, and improve the system and process you have in place.

Contact us today for a free consultation about picking the best E-Commerce platform and planning your online marketing strategy to skyrocket success with your E-Commerce business.

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