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Best Practices For Starting An E-Commerce Business
Starting an e-commerce business can be an exciting venture, and if execute properly, it can also be very rewarding. Businesses should have an e-commerce platform, because it is a proven way to increase leads and generate revenue. Statista has predicted that revenue from e-commerce sales is expected to increase to over $707 billion in the next two years (Statista, 2019). Global e-commerce sales are even more staggering, with sales exceeding $4 trillion worldwide this year alone (eMarketer, n.d.).
As a business with products or services to sell, there is no better time to invest in an e-commerce business than now. E-Commerce, therefore, has tremendous growth opportunities and can benefit businesses in many ways. Companies gain from lower overhead costs that are often associated with physical retail stores.
An online e-commerce website has the ability to sell 24 hours a day on autopilot, and brands can reach customers in almost any location worldwide. When your business is ready to expand and grow online, you will want to consider the following best practices to get the most out of your investment in an e-commerce platform.
Big Commerce is a popular e-commerce website builder. It has all of the features your business needs to create an e-commerce store. The software also includes some very essential tools to help you run your business, including a full-service e-commerce customer management system that helps you manage your products and services. It has a mobile phone app so you can manage the site with orders, customer information, and key performance analytics.
It comes with full feature control panel to process your orders, allowing you to monetize your products/services across all of your web properties, like with your social media channels. The platform also helps you sell more with mobile shoppers.
There are many marketing tools built into the software so that you can reach more customers, and it’s optimized for conversions so that your business gets more sales from the traffic your site is generating.
Shopify is a good e-commerce platform for businesses wanting simplicity combined with user-friendly functionality. Shopify has many template options to create an attractive online store. They offer both the software platform and hosting so that you don’t need a lot of technical knowledge to get your website up and running.
Shopify integrates seamlessly with many different applications that add value to your e-commerce site. It also provides a good level of security as Shopify manages upgrades and maintains the website for you.
eCommerce websites created on the Shopify platform are also mobile responsive so that your customers can place orders with ease from their smartphones.
WooCommerce allows for custom functionality because of an array of available plugins that are designed to adapt to the needs of your e-commerce business. It also works with almost any theme on WordPress, and if your business currently has a WordPress website, you can simply install and activate the WooCommerce plugin so that you can begin selling your products and services.
WooCommerce is versatile as you can sell both digital and physical products. The platform supports subscriptions, memberships, and more. Other perks include search engine optimization (SEO), content marketing, and built-in analytics for tracking the data, that you can use to expand your business.
Big Cartel is an ideal e-commerce platform for small businesses. It offers easy to use features, and expressive website templates to easily monetize from your offers. It is often considered to be a niche platform because of its small customer base of creatives who need simplicity and ease to sell their products online. After all, many creative people prefer to spend time creating art, and not wasting time having to figure out how to put together a website.
Big Cartel offers assistance in setting up the e-commerce platform. The tools are user-friendly, and its fairly easy to select options like colors, text, and media to set up product or service pages. The order management system is convenient for printing invoices, packing slips, and shipping labels, and features extras like reminders to ship and fast order searches.
One big bonus of Big Cartel is that they have a whole library filled with free themes for businesses to use to host their stores.
Magento is a highly popular e-commerce platform used by many different business organizations because of its array of features. This powerful e-commerce platform is built to manage and allow for front end and back end development. The built-in features enhance performance and help the websites with speed.
It is also very customizable with branding, products, and the shopping cart. There is also a built-in search engine optimization feature in Magento where you can optimize your products for search with ease. There are also other marketing tools that your business can use to create campaigns and online promotions that encourage visitors to buy and return to your site.
Finally, it also features several checkout options to customize your site to the needs of your customer and business.
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Internet has made it easier to reach your customers in any geographic location, with an interest in your products and services. Planning your advertising campaign involves strategy from planning your business goals and objectives to targeting your customers and the market base.
If you intend to make a difference in your online business, we recommend using power of search engine marketing (SEM) and social media marketing (SMM) for scaling up.
Search Engine Marketing
Search Engine Marketing or SEM help you get millions of eyeballs on your products or service through running, PPC campaigns on search engines such as Google, Bing and Yahoo, etc. Search engines allow you to run search and display advertising campaigns targeting people who may have an interest in your offer.
PPC campaigns if run correctly, give you the opportunity to bring in target traffic to your website, generate leads and increase sales. You should take the advantage of paid advertising to keep the flow of continuous incoming traffic, generate revenue and scale up your business.
Social Media Marketing
Social Media Marketing (SMM) has transformed the way people interact with business and brands. SMM should engage people, familiarize them with your brand, and get them into your sales funnel. Social media sites like Instagram, Facebook, Twitter, and Pinterest are always adding new features geared to help businesses reach their key audiences.
Achieve Success With E-Commerce
Online competition is growing every day and we see all kinds of Advertisements going left, right, and center within all major search engines and social media platforms. Challengers in bringing online sales along with ever-increasing cost per click (CPC) is making it almost impossible to have a positive ROAS.
Therefore, the choice of selecting an e-commerce platform and creating an online shop alone won’t be enough to succeed with any E-commerce effort. Marketing and advertising are equally important for any E-Commerce endeavor.
How much traffic are you able to drive to your online shop and how many conversions you can make on daily basis, depends on the effectiveness of your SEM and SMM strategy. It involves several advertising techniques combined with SEO, email marketing, influencer marketing, use of chatbots, etc.
It is a continual effort where you set goals, launch effective Ad campaigns, review the data, and improve the system and process you have in place.
Contact us today for a free consultation about picking the best E-Commerce platform and planning your online marketing strategy to skyrocket success with your E-Commerce business.
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