Google Ads Introduces Shoppable Video Ads
Google Ads has launched a new Shoppable Video Ads format across Search, Image, and Shopping surfaces in the US and Canada. Advertisers can now overlay product cards—complete with live pricing and “Add to Cart” buttons—directly onto video creatives. Early tests show a 15 % boost in click-through rates for e-commerce brands, making video a powerful new conversion driver.
Performance Max 2.0 with Generative AI
Performance Max campaigns have leveled up with built-in generative creative tools. Using your landing page and business goals, the system automatically generates images, headlines, and ad copy tailored to each user’s intent. Marketers report up to a 20 % increase in conversion rates by offloading iterative creative tasks to AI—freeing teams to focus on strategy.
How to Leverage These Updates
Shoppable Videos: Add product feed extensions and high-quality demo clips to your campaigns.
Gen-AI Creatives: Test multiple ad variations in a single Performance Max asset group to rapidly identify top performers.
Learn more in the Google Ads Help Center.
❓ Frequently Asked Questions
Q: Are Shoppable Video Ads available globally?
A: Not yet—they’re currently limited to the US and Canada, with a broader rollout planned for Q4.
Q: How do I enable generative creatives in Performance Max?
A: In your campaign settings, toggle on “Automated Creative” and supply your brand assets.
Q: What’s a good test audience for these formats?
A: Start with your mid-funnel remarketing lists to measure incremental lift before scaling.
