For Agtron Chocolate, we built an appetite-led Facebook program paired with Line OA flows. Short videos and carousels spotlight the snap & melt, flavor notes, cacao percentages, and gift-ready occasions (festive/seasonal). Education posts (pairings, storage, FAQs) reduce friction, while CTAs drive users to add Line OA, claim offers, and purchase on site/marketplaces—optimized for the Thailand journey.