Munchroom
Objectives:
- Grow qualified Line OA audience and message opt-ins from FB/IG traffic.
- Educate + entice with flavor/texture storytelling and simple benefit frames (plant-based, snackable).
- Drive first purchase & repeats via shop links, promo codes, and reorder reminders.
We built a social-first launch for Munchroom, a crispy oyster-mushroom snack brand. Our approach mixes education and appetite appeal: short videos and carousels that highlight real mushroom texture, plant-based benefits, and flavor cues—then guide users to Line OA and the shop with clear CTAs. Channels: Facebook, Instagram, Line OA (with promo flows, coupons, and FAQs that reduce friction from interest to first purchase).
