We built a Facebook program for Kimin Freeze-Dry Curry that pairs appetite-led visuals with clear “how-to prepare” demos. Short videos and carousels highlight texture, flavor cues, and convenience (simple prep, portable, shelf-friendly) while FAQs and social proof reduce hesitation. Clear CTAs drive users to message, add Line OA (if used), and purchase on site/marketplaces within a Thailand-first journey.